Marketing and Promotion of Films

It takes millions of pounds/dollars in order to make a film, the studio then spends millions more on promoting the new film to audience through the use of adverts and posters. Marketing a large film is a very expensive job, more commonly when a film has a limited shelf life. Many movies have to be popular on their opening day and weekend, otherwise they tend to be forgotten more easily and the studios lose millions that they invested into the movie.

Most popular and blockbuster films already have an audience waiting to watch the film. Studios can afford to use a large budget for the film because they already know that people to are eager to go and see it - this is often caused by media texts that already have an audience. This is why remakes and sequels are so popular because these types of films already have a large fan base. Many studios put out films that fail, in terms of the amount of money they earn from an audience, and studios lose out on a huge profits that they usually make from other popular films they have brought out previously.

Many different films have various different shelf lives. This means that some films will be shown on cinema screens for 6 months or only a few weeks. The marketing of the film has to happen at the right time to entice an audience into the cinema and keep them coming. Many studios will begin the marketing for the film six to eight months prior to the film coming out to create anticipation for when the actual film comes out. However, in a usual case, many films do you not start their marketing and promotion process until around 3 months before the release of the film.



Source: http://www.mediaknowall.com/gcse/bbustermovies/movies.php?pageID=market


This can relate to our Thriller as if we were to create a full film and have professional companies to create our film into a blockbuster then it is important to have the knowledge of the marketing and promotion of films and how to ensure that a film is successful and makes a profit within its first week of release.